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Blogging 201: What is Social Media Reach?

We've all heard of social media, and how it is important to blogging. But another important aspect of becoming a great blog is social media reach. So what exactly is social media reach? It is essentially how many people are seeing you. I'm not talking about how many people visit your blog. It's descends over almost all social media platforms (Facebook, Twitter, Pinterest, i.e.) and how many shares, likes, repins, and conversations are starting over your blog.

Engagement on social media is super important because the more people that see you, the more your blog posts will be seen.

Okay, now that we've got that covered- How do you calculate your social media reach? There are metrics (which are essentially your social media numbers) and then there are the equations.

I know it seems really confusing, but first start with the metrics. You will be able to keep up with your numbers and you can figure out what you need to do to keep them from going down. Many social websites offer an analyst page so that you don't have to work your brain over numbers. But since some don't have an analyst page, you may have to employ those numbers!

So why exactly is social media reach important? The more people that aren't even followers that engage in your blog and your social pages, the more people know of your blog. The more people that know your blog, the more you can get amazing opportunities and more lives you can possibly help.

I know it's almost blasphemy, but I just found out today that Pinterest has an analyst page for businesses and bloggers! It's great to see which pins sizzle and which pins fizzle.

Anyways, if you are unsure of how to go about finding your true social media reach, Social Media Examiner has a a great article on 4 Ways to Measure Social Media.

Next in our Blogging 201 series- What your stats really mean to companies and your blog.

What is your favorite social media website to use?

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