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Write up some articles about topics that your niche market will relate to. Submit them to some of the bigger article directories, or to some related niche directories.
Find some blogs in your niche that accept guest blog posts and write for them. The more popular the blog, the better. To find them, do a Google search - type in "niche + guest blog" or "niche + write for us."
Don't forget about search engine optimization. A lot of people think this is just too hard so they don't bother with it. Find a simple course that will teach you the basics of SEO, and optimize your website. It basically boils down to using good keywords in the right places, and getting some good quality websites to link to yours.
Join some forums in your niche. Become a "giver" by answering others' questions and offering some good information. Get to know the other members and let them get to know you. You will build some relationships by doing this, and can increase your sales through some gentle promotion.
This does have its place. Although there are many free ways to bring in more traffic, you also may want to consider trying some paid advertising. If you go this route, make sure you are advertising on a well-trafficked website/blog that attracts your target market. Put your money to good use and choose wisely where you place your ads.
Is your target market on Facebook, Twitter, or Linkedin? If so, befriend them, like their pages, follow them - whatever the appropriate term is, do it! Start a group and invite them to join.
Getting more targeted traffic can all be summed up in one statement. Hang out where your target market hangs out. Get to know them and let them get to know you. Are they online? Advertise and frequent where they are. Are they offline? Get flyers and ads up there. Go where they are, get to know them, and let them get to know you. You will see your sales increase as a result.
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