- You get more opportunities since SEO works differently. Many brands want their name noticed, not on.blogspot.com or .wordpress.com blogs. Say 2 bloggers are working on the same campaign but one is self-hosted while the other one isn't. 8 times out of 10, the self-hosted blogger's post will show up in search results while the non-hosted blogger's post will be buried under pages of search results.
- You can change anything about your blog that you want without worry about conforming to Wordpress's or Blogspot's TOS.
- More storage.
- You can advertise. Wordpress.com does NOT allow advertising and can take them down at any time.
- You look more professional and approachable.
- You can provide your readers will a more enjoyable experience with plug-ins. It might even make it more user-friendly.
- Easy to remember URL.
- It can be pricy. I had a self-hosting blog for at least a year back in 2009, and it cost me $200 for the whole year. Of course, prices have come down considerably but buy only the package you want!
- Some hosting services may have server problems, which means that if your blog is down for any amount of time, you are losing traffic and views.
- You are at risk of your blog being hacked or malware being planted.
- If you are not using a hosting service but hosting it yourself, you have to be ready at any moment to fix a problem.
As you can see, Edge of Insanity is not self-hosted because I'm waiting for the financial situation to settle down here on the homefront. If you are considering becoming self-hosted, I would recommend contacting HostGator or GoDaddy for packages.
WHAT TO DO
- Export your blog XML.
- Gather any resources you may need- domain name, credit card, and at least an hour.
- Set up a hosting account at the hosting service of your choice.
- Install Wordpress. Upload and install your blog XML.
- Customize it and make it your own!
If you are scared to make the move due to all the codes and templates, you can hire a designer to help you. But those can be more expensive than the actual hosting.
It is up to you whether or not you want to become a self-hosting Wordpress blog. I'm contemplating it myself!
Next on our Blogging 201 series: Building your blog as a brand!
Are you self-hosting? Would you consider it?